In India's Most Consumer-Focused Brands 2018 by TRA, Tata (Diversified) is the most consumer-focused brand in Diversified at rank 1. Nike (Sportswear) leads Personal Accessories at rank 3 and Dell (Personal Technology) leads Technology at rank 4. The table lists the leading brand in each of the 42 super categories with its All India rank. A lower rank is better.
| Super category | Leading brand | Category | All India rank 2018 | As published |
|---|---|---|---|---|
| Diversified | TATA | Diversified | 1 | Download PDF · View |
| Personal Accessories | NIKE | Sportswear | 3 | Download PDF · View |
| Technology | DELL | Personal Technology | 4 | Download PDF · View |
| Automobile | BMW | Passenger Vehicles - Luxury | 7 | Download PDF · View |
| Gadgetry | OPPO | Mobile Phones | 8 | |
| Consumer Electronics | SAMSUNG | Diversified | 9 | Download PDF · View |
| Internet/Phone App | Internet Search | 11 | Download PDF · View | |
| Apparels | ARROW | Formalwear | 19 | |
| BFSI | HDFC BANK | Bank - Private | 21 | Download PDF · View |
| FMCG | PATANJALI | Diversified | 24 | Download PDF · View |
| Services | IBM | Consulting Services | 25 | Download PDF · View |
| Healthcare | CIPLA | Pharmaceuticals - Indian | 38 | Download PDF · View |
| Branded Fashion | FASTRACK | Branded Fashion | 39 | Download PDF · View |
| Telecom | IDEA | Mobile Service Provider | 41 | Download PDF · View |
| Media - TV | REPUBLIC TV | English News | 43 | Download PDF · View |
| Transportation | AIR INDIA | Airlines - Government | 48 | Download PDF · View |
| Alcoholic Beverages | BUDWEISER | Beer | 54 | Download PDF · View |
| Retail | MCDONALD'S | QSR | 62 | Download PDF · View |
| Media - Print | TIMES OF INDIA | Newspaper - English | 67 | Download PDF · View |
| Food & Beverage | KELLOGG'S | Breakfast Cereal | 70 | |
| Automobile-Related | CEAT | Tyres | 81 | Download PDF · View |
| Household Electricals | ORIENT | Fans | 93 | Download PDF · View |
| International Body | UNICEF | Children's Welfare | 94 | Download PDF · View |
| Education | IIT | Engineering Institution - Public | 125 | Download PDF · View |
| Stationery | LEXI PENS | Writing Accessories | 130 | Download PDF · View |
| Manufacturing | CAT | Heavy Equipment | 136 | Download PDF · View |
| Energy | BHARAT PETROLEUM | Oil and Gas - Domestic | 155 | Download PDF · View |
| Durables | A.O. SMITH | Water Heaters | 165 | Download PDF · View |
| Hospitality | TAJ HOTELS | Hotels - Premium | 183 | Download PDF · View |
| Real Estate | DLF | Diversified | 184 | Download PDF · View |
| Home Care | JAQUAR | Bath Fixtures/Sanitaryware | 220 | Download PDF · View |
| Entertainment | PVR | Cinema - Display | 221 | Download PDF · View |
| Government | NDMC | Municipal Council | 231 | Download PDF · View |
| Personal Gadgetry | SKULL CANDY | Earphones/Headphones | 261 | Download PDF · View |
| Government Initiative | MEDICARE | National Health Insurance - Foreign | 294 | Download PDF · View |
| Sports | FIFA | Football League | 310 | Download PDF · View |
| Cable | DEN | Cable Network | 325 | Download PDF · View |
| Kitchen Care | PADMINI | Kitchen Applicances | 370 | Download PDF · View |
| Publishing | MARVEL COMICS | Comics | 438 | Download PDF · View |
| Media - Radio | RADIO MIRCHI 98.3 FM | FM | 450 | Download PDF · View |
| NGO | AKSHAYA PATRA NGO | Mid-Day Meal Service | 456 | Download PDF · View |
| Animated Character | CHHOTA BHEEM | Animated Character | 475 |
India's Most Consumer-Focused Brands 2018, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.