TRA Research

Which are India's most consumer-focused brands in each category in 2018?

India's Most Consumer-Focused Brands 2018, category-wise listing

In India's Most Consumer-Focused Brands 2018 by TRA, Tata (Diversified) is the most consumer-focused brand in Diversified at rank 1. Nike (Sportswear) leads Personal Accessories at rank 3 and Dell (Personal Technology) leads Technology at rank 4. The table lists the leading brand in each of the 42 super categories with its All India rank. A lower rank is better.

Super categoryLeading brandCategoryAll India rank 2018As published
DiversifiedTATADiversified1Download PDF · View
Personal AccessoriesNIKESportswear3Download PDF · View
TechnologyDELLPersonal Technology4Download PDF · View
AutomobileBMWPassenger Vehicles - Luxury7Download PDF · View
GadgetryOPPOMobile Phones8
Consumer ElectronicsSAMSUNGDiversified9Download PDF · View
Internet/Phone AppGOOGLEInternet Search11Download PDF · View
ApparelsARROWFormalwear19
BFSIHDFC BANKBank - Private21Download PDF · View
FMCGPATANJALIDiversified24Download PDF · View
ServicesIBMConsulting Services25Download PDF · View
HealthcareCIPLAPharmaceuticals - Indian38Download PDF · View
Branded FashionFASTRACKBranded Fashion39Download PDF · View
TelecomIDEAMobile Service Provider41Download PDF · View
Media - TVREPUBLIC TVEnglish News43Download PDF · View
TransportationAIR INDIAAirlines - Government48Download PDF · View
Alcoholic BeveragesBUDWEISERBeer54Download PDF · View
RetailMCDONALD'SQSR62Download PDF · View
Media - PrintTIMES OF INDIANewspaper - English67Download PDF · View
Food & BeverageKELLOGG'SBreakfast Cereal70
Automobile-RelatedCEATTyres81Download PDF · View
Household ElectricalsORIENTFans93Download PDF · View
International BodyUNICEFChildren's Welfare94Download PDF · View
EducationIITEngineering Institution - Public125Download PDF · View
StationeryLEXI PENSWriting Accessories130Download PDF · View
ManufacturingCATHeavy Equipment136Download PDF · View
EnergyBHARAT PETROLEUMOil and Gas - Domestic155Download PDF · View
DurablesA.O. SMITHWater Heaters165Download PDF · View
HospitalityTAJ HOTELSHotels - Premium183Download PDF · View
Real EstateDLFDiversified184Download PDF · View
Home CareJAQUARBath Fixtures/Sanitaryware220Download PDF · View
EntertainmentPVRCinema - Display221Download PDF · View
GovernmentNDMCMunicipal Council231Download PDF · View
Personal GadgetrySKULL CANDYEarphones/Headphones261Download PDF · View
Government InitiativeMEDICARENational Health Insurance - Foreign294Download PDF · View
SportsFIFAFootball League310Download PDF · View
CableDENCable Network325Download PDF · View
Kitchen CarePADMINIKitchen Applicances370Download PDF · View
PublishingMARVEL COMICSComics438Download PDF · View
Media - RadioRADIO MIRCHI 98.3 FMFM450Download PDF · View
NGOAKSHAYA PATRA NGOMid-Day Meal Service456Download PDF · View
Animated CharacterCHHOTA BHEEMAnimated Character475

India's Most Consumer-Focused Brands 2018, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.

Category listings as published, PDF downloads

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Methodology · All reports