TRA Research

Which are India's most desired brands in each category in 2024?

Most Desired Brands 2024, category-wise listing

In TRA's Most Desired Brands 2024, Dell (Laptops) is the most desired brand in Technology at rank 1. Apple iPhone (Mobile Phones) leads Gadgetry at rank 2 and Titan (Watches) leads Personal Accessories at rank 3. The table lists the leading brand in each of the 34 super categories with its All India rank. A lower rank is better.

Super categoryLeading brandCategoryAll India rank 2024As published
TechnologyDELLLaptops1Download PDF · View
GadgetryAPPLE IPHONEMobile Phones2Download PDF · View
Personal AccessoriesTITANWatches3Download PDF · View
Consumer ElectronicsSONYTelevisions4Download PDF · View
BFSILICLife Insurance - PSU5Download PDF · View
AutomobileHONDAMotorcycle - Manufacturer6Download PDF · View
DigitalAMAZONOnline Retailer - Diversified9
Consumer AppliancesKENTWater Purifiers10Download PDF · View
TelecomRELIANCE JIOMobile Service Provider15Download PDF · View
Food & BeverageTATASalt17Download PDF · View
Home CareGODREJ INTERIOFurniture24Download PDF · View
RetailD MARTHypermarket - Indian26Download PDF · View
FMCGCOLGATEToothpaste28Download PDF · View
ManufacturingASIAN PAINTSPaints41Download PDF · View
ApparelsALLEN SOLLYFormalwear44
Automobile - RelatedCEATTyres79Download PDF · View
Kitchen CareTTK PRESTIGEPressure Cookers87Download PDF · View
Branded FashionGUCCIBranded Fashion - Luxury107Download PDF · View
EducationZEE LEARNDiversified108Download PDF · View
Fast Moving Electrical GoodsSIGNIFYLighting153Download PDF · View
EnergyADANI ELECTRICITYElectric Utility166Download PDF · View
StationeryNATARAJDiversified177Download PDF · View
TransportationINDIGO AIRLINESAirlines - Indian201Download PDF · View
ServicesBLUE DARTExpress Services - Domestic223Download PDF · View
ConstructionHIRANANDANIDiversified232Download PDF · View
Media - PrintTHE HINDUNewspaper - English235Download PDF · View
DiversifiedTATADiversified246
HealthcareAPOLLO HOSPITALSHospitals256Download PDF · View
Media - TVZEE NEWSHindi News266Download PDF · View
Alcoholic BeveragesHEINEKENBeer412Download PDF · View
Amusement ParkDISNEYAmusement Park437
EngineeringL&TDiversified756Download PDF · View
HospitalityTAJ HOTELSHotels - Luxury758Download PDF · View
DTHAIRTELDTH896Download PDF · View

Most Desired Brands 2024, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.

Category listings as published, PDF downloads

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Methodology · All reports