BrandSpeak

A. D. Padmasingh Isaac
A. D. Padmasingh Isaac
Chairman & Managing Director
AACHI Group of Companies
Vineeth Nair
Vineeth Nair
CEO
AJIO Reliance Retail
Mukesh Bajpai
Mukesh Bajpai
Marketing Head
AMD India
Manoj Adlakha
Manoj Adlakha
SVP & CEO
American Express Banking Corp., India
Mayuri Saikia
Mayuri Saikia
Director -Marketing (Consumer)
Dell Technologies India
Ashwin Khasgiwala
Ashwin Khasgiwala
COO
Reliance Retail
Hak Hyun Kim
Hak Hyun Kim
Vice President- Home Entertainment Business
LG Electronics India Pvt Ltd
Hyoung Sub Ji
Hyoung Sub Ji
Director, Home Appliances
LG Electronics India
Arush Gupta
Arush Gupta
Director & CEO
Okaya Power Group
Damodar Mall
Damodar Mall
President & CEO,
Grocery Business
Reliance Retail
Akhilesh Prasad
Akhilesh Prasad
CEO,
Fashion & Lifestyle
Reliance Retail
Joita Sen
Joita Sen
Director and Head
Of Marketing and Design
Senco Gold
Neil George
Neil George
Managing Director
Nivea India
Communication is a universal remedy. It helps bridge relationships, sustains knowledge and also makes chance more predictable. Communication builds a nourishing environment for organizations, brands and individuals to grow. And everyone needs to understand communication better in order to impact their own futures. TRA's reports are a result of a syndicated primary research on Brand Trust and Brand Attractiveness that generates more than 15Mn data points every year and 16,000 unique brands from over 16,000 hours of fieldwork conducted in 16 cities in India. TRA's study partners with Statistical Institute (ISI) for these studies.

OUR RECENT SYNDICATED RESEARCH

TRA's Brand Trust Report, India Study 2022

All India Listings

Category Wise Listings

Methodology

TRA's Brand Trust Report, India Study 2020

All India Listings

Category Wise Listings

Methodology

India's Most Desired Brands 2020

All India Listings

Category Wise Listings

Full Report

India's Most Consumer-Focused Brands 2019

All India Listings

Category Wise Listings

Full Report

TRA's Brand Trust Report, India Study 2019

All India Listings

Category Wise Listings

Full Report

India's Most Consumer-Focused Brands 2018

All India Listings

Category Wise Listings

Full Report

The Brand Trust Report, India Study 2018

All India Listings

Category Wise Listings

Full Report

India's Most Attractive Brands 2017

All India Listings

Category Wise Listings

Full Report

The Brand Trust Report, India Study 2017

All India Listings

Category Wise Listings

Full Report

India's Most Attractive Brands 2016

All India Listings

Category Wise Listings

Full Report

The Brand Trust Report, India Study 2016

All India Listings

Category Wise Listings

Full Report

India's Most Attractive Brands 2015

All India Listings

Category Wise Listings

Full Report

The Brand Trust Report, India Study 2015

All India Listings

Category Wise Listings

Full Report

India's Most Trusted Educational Institutes 2014

Brand listing

Executive Summary

Full Report

The Brand Trust Report, India Study 2014

Brand listing

Executive Summary

Brand Report

India's Most Attractive Brands 2013

Brand listing

Executive Summary

Full Report

The Brand Trust Report, India Study 2013

Brand listing

Executive Summary

Full Report

The Brand Trust Report, India Study 2012

Brand listing

Executive Summary

Full Report

The Brand Trust Report, India Study, 2011

Executive Summary

Full Report

TRA KNOWLEDGE

TRA's Coronavirus Mental Wellbeing Impact -II October 2021

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TRA's Diwali 2020 Buying Propensity Report

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TRA's Coronavirus Mental Wellbeing Impact 2020

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TRA's Coronavirus Consumer Insights 2020 - 2

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TRA's Coronavirus Corporate Insights 2020

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Navigating Your Brand Through Turbulence

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TRA's Coronavirus Consumer Insights 2020

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Lockdown Effect-Boosting the mental wellbeing of your employees

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CUSTOMIZED REPORTS

Buying Propensity

TRA's Competitive Intelligence report on "Buying Propensity" is an in-depth analysis of your brand based on tried and tested matrices of Brand Trust and Brand Attractiveness developed over years of research with psychologists, sociologists and communication experts. The two matrices stand at the two ends of the Buying Propensity axis, the line along which all transaction decisions are made about the brand. The Buying Propensity report aims to provide a scientific approach to compare your brand to any other brand of your choice (it could be your industry peer or from outside your industry). The report reveals the perceptual traits and attributes of your brand and the competition based on Trust and Attraction. Apart from being a competitive comparison, this report is also an introspective tool to analyse your own brand's perception, and helps you to optimally allocate resources for your brand: be it money, people, geographies or time. This report is useful for brand custodians, brand owners, investors, partners and other stakeholders who want to understand the underlying nuances of the brand. This report will be available in a presentation format designed to give an easy to understand and use user experience. A customised report for a particular industry or sector can be obtained and can be made available to you within 30 days of your request.

Introspective Intervention

TRA's Introspective Intervention is a brand specific analysis through the application of Trust Matrix to targeted stakeholders of the brand. Introspective Intervention involves primary research conducted for the brand initiating the study along with its key competition on the basis of the 61-attributes of Brand Trust. Conducted with the primary stakeholders of the brand, this study gives the brand deep insights into responses the brand generates by its action and communication, thereby giving focused interventions. The Introspective Intervention is a premium tool which enables the brand to undertake introspection into the stakeholder's expectations and perception. This analysis is meant to be a CT scan and a deep diagnosis tool for the top management of the brand. Such introspection will help address issues and opportunities with swiftness. Introspective Intervention is, thus, a benchmarking tool that allows the brand to study best practices in the industry and outside, to help overcome 'paradigm blindness'. The tool helps in taking action and also lends to future organizational direction and strategy.

LICENSING

While most measure a brand in terms of market share, brand value, growth - the more important invisible and intangible components of brand behaviour are often lost to measurement. TRA with the help of the Brand Trust Report and India's Most Attractive Brand's aim to look at these elements holistically and creates a singular metric in each case, that can measure the intangible and tangible attributes or traits of a brand in one unit. To feature in the report is a matter of great pride for any brand and to display this achievement TRA licenses its symbols so that the brands can carry the mark of their achievement with great pride. Licensing is an integral business development tool that provides brand with a competitive advantage. It helps the brand leverage its self in its marketing communication with a stamp of surety and confidence. Several leading brands have used the reports and its extensions to enhance their brand's scope and relevance. Some important applications are listed here:

Power of Trust Symbol

Many brands license the Power of Trust Symbol and use it to showcase the trust held in their brand through their marketing communications, internal communications and shareholder communications. Some brands have ordered several of the commemorative plaques to place in points of engagement like their commercial outlets or offices to showcase their achievement.

Power of Desire Symbol

TRA's most recent endeavour is licensed to brands that are perceived as being most desired. Brands that feature in the report have the exclusive opportunity to display the Symbol of Desire in their communication, internal, external and in communication to their shareholders. Several brands, to showcase the fact that their brand has been listed among India's Most Desired have displayed the commemorative plaques and the trophy in their offices.

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ABOUT US

TRA RESEARCH

TRA (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through 2 globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. Over a decade of research has helped us decipher the numerous characteristics that constitute the foundations of a brand. TRA conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behavior. We provide Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also custom-made studies for the same. TRA is also the publisher of 'The Brand Trust Report' and of 'India's Most Attractive Brands'. We have also ventured into mapping Educational Institutes on a much needed factor of trust, based on our Brand Trust Matrix. India's Most Attractive Brands 2015, the second in its series has been recently launched.

TRA Research @TRA_Research The Brand Trust Report India Study @Brand Attractive

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 E-Mail: [email protected]


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