TRA Research

Which are India's most desired brands in each category in 2023?

Most Desired Brands 2023, category-wise listing

In TRA's Most Desired Brands 2023, Dell (Laptops) is the most desired brand in Technology at rank 1. Titan (Watches) leads Personal Accessories at rank 2 and Samsung (Mobile Phones) leads Gadgetry at rank 3. The table lists the leading brand in each of the 34 super categories with its All India rank. A lower rank is better.

Super categoryLeading brandCategoryAll India rank 2023As published
TechnologyDELLLaptops1Download PDF · View
Personal AccessoriesTITANWatches2Download PDF · View
GadgetrySAMSUNGMobile Phones3Download PDF · View
Food & BeverageTATASalt4Download PDF · View
Consumer ElectronicsSAMSUNGTelevisions7Download PDF · View
InternetAMAZONOnline Retailer - Diversified12Download PDF · View
BFSILICLife Insurance - PSU13Download PDF · View
TelecomRELIANCE JIOMobile Service Provider24Download PDF · View
FMCGNIVEASkincare25Download PDF · View
AutomobileMARUTI SUZUKIPassenger Vehicles33Download PDF · View
RetailD MARTHypermarket - Indian35Download PDF · View
Consumer AppliancesKENTWater Purifiers62Download PDF · View
Kitchen CareTTK PRESTIGEPressure Cookers69Download PDF · View
ManufacturingACC CEMENTCement73Download PDF · View
Automobile - RelatedCEATTyres90Download PDF · View
EducationZEE LEARNDiversified103Download PDF · View
Fast Moving Electrical GoodsPHILIPSLighting120Download PDF · View
StationeryNATARAJDiversified129Download PDF · View
ApparelsJOCKEYInnerwear138
Home CareGODREJLocks159Download PDF · View
Media - TVZEE NEWSHindi News160Download PDF · View
HealthcareDABURChyawanprash170Download PDF · View
EnergyADANI POWERElectric Utility193Download PDF · View
ServicesBLUE DARTExpress Services - Domestic236Download PDF · View
TransportationAIR INDIAAirlines - Indian393Download PDF · View
DiversifiedTATADiversified397Download PDF · View
DTHTATA PLAYDTH406Download PDF · View
ConstructionKOLTE PATILDiversified420Download PDF · View
Branded FashionCALVIN KLEINBranded Fashion - Premium520Download PDF · View
Alcoholic BeveragesSULAWine607Download PDF · View
HospitalityTAJ HOTELSHotels - Luxury617Download PDF · View
SportsCHENNAI SUPER KINGSIPL Team653Download PDF · View
Media - PrintBARTAMANNewspaper - Bengali967Download PDF · View
EngineeringL&TDiversified986Download PDF · View

Most Desired Brands 2023, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.

Category listings as published, PDF downloads

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Methodology · All reports