TRA Research

Which are India's most desired brands in each category in 2020?

India's Most Desired Brands 2020, category-wise listing

In India's Most Desired Brands 2020 by TRA, Samsung (Mobile Phones) is the most desired brand in Gadgetry at rank 1. Samsung (Diversified) leads Consumer Electronics at rank 3 and Sony TV (Hindi, GEC) leads Media - TV at rank 4. The table lists the leading brand in each of the 33 super categories with its All India rank. A lower rank is better.

Super categoryLeading brandCategoryAll India rank 2020As published
GadgetrySAMSUNGMobile Phones1
Consumer ElectronicsSAMSUNGDiversified3
Media - TVSONY TVHindi - GEC4
AutomobileMARUTI SUZUKIPassenger Vehicles5
TechnologyDELLLaptops6
Food & BeverageAMULMilk8
FMCGLAKMECosmetics11
RetailZARAFast Fashion14
BFSISTATE BANK OF INDIABank - PSU16
Personal AccessoriesTITANWatches18
TelecomRELIANCE JIOMobile Service Provider22
ApparelsNIKESportswear24
InternetAMAZONOnline Retailer - Diversified31
DiversifiedTATADiversified48
ManufacturingTATA STEELMetal68
Kitchen CarePRESTIGECookware85
HealthcarePEDIASUREHealth Food Supplements - Kids91
Fast Moving Electrical GoodsPHILIPSLighting107
Home CareGODREJLocks108
EducationZEE LEARNDiversified113
Media - PrintTHE TIMES OF INDIANewspaper - English121
StationeryAPSARAWriting Accessories129
Automobile - RelatedMRFTyres134
Consumer AppliancesUSHAFans148
HospitalityTAJ HOTELSHotels - Premium183
EnergyHINDUSTAN PETROLEUMOil & Gas - Retail192
Branded FashionDENIMBranded Fashion220
Media - RadioRADIO ONEFM Channel221
DTHTATA SKYDTH269
Real EstateK.RAHEJADiversified329
TransportationAIR INDIAGovernment Airlines355
Alcoholic BeveragesKINGFISHERBeer429
EntertainmentPVRCinema - Display564

India's Most Desired Brands 2020, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.

Category listings as published, PDF downloads

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Methodology · All reports