TRA Research

Which are India's most desired brands in each category in 2025?

Most Desired Brands 2025, category-wise listing

In TRA's Most Desired Brands 2025, Dell (Laptops) is the most desired brand in Technology at rank 1. Apple iPhone (Mobile Phones) leads Gadgetry at rank 2 and Titan (Watches) leads Personal Accessories at rank 3. The table lists the leading brand in each of the 36 super categories with its All India rank. A lower rank is better.

Super categoryLeading brandCategoryAll India rank 2025As published
TechnologyDELLLaptops1Download PDF · View
GadgetryAPPLE IPHONEMobile Phones2Download PDF · View
Personal AccessoriesTITANWatches3Download PDF · View
DigitalAMAZONOnline Retailer - Diversified6
Home CareGODREJ INTERIOFurniture9Download PDF · View
BFSILICLife Insurance - PSU10Download PDF · View
AutomobileHONDAMotorcycle - Manufacturer11Download PDF · View
Consumer ElectronicsSONYTelevisions12Download PDF · View
RetailD MARTHypermarket - Indian13Download PDF · View
FMCGNIVEASkincare15Download PDF · View
SportsNIKEFootwear - Active16Download PDF · View
ApparelsALLEN SOLLYFormalwear20
Consumer AppliancesCROMPTONFans22Download PDF · View
Food & BeverageWAGH BAKRITea28Download PDF · View
ManufacturingASIAN PAINTSPaints44Download PDF · View
Automobile - RelatedCEATTyres49Download PDF · View
TelecomRELIANCE JIOMobile Service Provider56Download PDF · View
Kitchen CareTTK PRESTIGEPressure Cookers69Download PDF · View
Fast Moving Electrical GoodsSYSKALighting78Download PDF · View
ServicesBLUE DARTExpress Services - Domestic90Download PDF · View
HealthcareAPOLLO HOSPITALSHospitals95Download PDF · View
EnergyADANI ELECTRICITYElectric Utility122Download PDF · View
StationeryNATARAJDiversified138Download PDF · View
EducationZEE LEARNDiversified154Download PDF · View
HospitalityTHE LALITHotels - Luxury157Download PDF · View
Branded FashionGUCCIBranded Fashion - Luxury190Download PDF · View
TransportationINDIGO AIRLINESAirlines - Indian235Download PDF · View
ConstructionKOLTE PATILDiversified241Download PDF · View
Media - TVSUN TVChannel Cluster243Download PDF · View
Alcoholic BeveragesROYAL STAGWhiskey317Download PDF · View
DiversifiedTATADiversified422
EngineeringL&TDiversified464Download PDF · View
EntertainmentPVRCinema - Display547Download PDF · View
Media - PrintHINDUSTAN TIMESNewspaper - English668Download PDF · View
GovernmentINDIA POSTPostal Services780Download PDF · View
DTHAIRTELDTH791Download PDF · View

Most Desired Brands 2025, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.

Category listings as published, PDF downloads

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Methodology · All reports