TRA Research

Which are India's most desired brands in each category in 2026?

Most Desired Brands 2026, category-wise listing

In TRA's Most Desired Brands 2026, Dell (Laptops) is the most desired brand in Technology at rank 1. Amazon (Online Retailer, Diversified) leads Digital at rank 2 and Apple iPhone (Mobile Phones) leads Gadgetry at rank 3. The table lists the leading brand in each of the 35 super categories with its All India rank. A lower rank is better.

Super categoryLeading brandCategoryAll India rank 2026As published
TechnologyDELLLaptops1Download PDF · View
DigitalAMAZONOnline Retailer - Diversified2Download PDF · View
GadgetryAPPLE IPHONEMobile Phones3Download PDF · View
Consumer ElectronicsSONYTelevisions5Download PDF · View
Personal AccessoriesTITANWatches7Download PDF · View
BFSILICLife Insurance - PSU8Download PDF · View
AutomobileHONDAMotorcycle - Manufacturer10Download PDF · View
Food & BeverageAMULMilk18Download PDF · View
RetailD MARTHypermarket - Indian19Download PDF · View
TelecomRELIANCE JIOMobile Service Provider28Download PDF · View
SportsNIKEFootwear - Active32Download PDF · View
ManufacturingASIAN PAINTSPaints36Download PDF · View
Consumer AppliancesKENTWater Purifiers45Download PDF · View
FMCGNIVEASkincare47Download PDF · View
ApparelsRAYMONDFabric to Brands50Download PDF · View
Home CareNILKAMALFurniture - Plastic68Download PDF · View
Kitchen CareTTK PRESTIGEPressure Cookers74Download PDF · View
Fast Moving Electrical GoodsSURYALighting79Download PDF · View
Automobile - RelatedMRFTyres85Download PDF · View
TransportationAIR INDIAAirlines - Indian132Download PDF · View
HealthcareAPOLLO HOSPITALSHospitals167Download PDF · View
EnergyADANI ELECTRICITYElectric Utility184Download PDF · View
StationeryNATARAJPencils185Download PDF · View
ServicesKESARITour Operator273Download PDF · View
Media - TVAAJ TAKHindi News319Download PDF · View
ConstructionMEROConstruction Solutions325Download PDF · View
EducationZEE LEARNDiversified347Download PDF · View
Alcoholic BeveragesKINGFISHERBeer420Download PDF · View
DTHTATA PLAYDTH431Download PDF · View
HospitalityCLUB MAHINDRAVacation Ownership521Download PDF · View
Branded FashionARMANI EXCHANGEBranded Fashion - Premium560Download PDF · View
DiversifiedITCDiversified662Download PDF · View
DinnerwareMILTONCrockery730Download PDF · View
Media - PrintTHE TIMES OF INDIANewspaper - English750Download PDF · View
PetcarePEDIGREEDog Food759Download PDF · View

Most Desired Brands 2026, the leading brand in each super category by All India rank. A lower rank is better. The full listing of every brand is on the all India page.

Category listings as published, PDF downloads

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Methodology · All reports