Which were India's most trusted cosmetics brands in 2025?
Brand Trust Report 2025, Cosmetics
Lakme was India's most trusted cosmetics brand in 2025, at rank 59 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Sugar 176, Nykaa 286 and L'Oreal 294 follow. The table lists all 9 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 59▼ 19 | LAKME |
| 176▲ 182 | SUGAR |
| 286▲ 370 | NYKAA |
| 294new | L'OREAL |
| 298▲ 8 | MAYBELLINE |
| 598▼ 4 | MAMAEARTH |
| 620new | ZARA |
| 755▼ 417 | LOTUS HERBALS |
| 909▼ 18 | ORIFLAME |
Brand Trust Report 2025, Cosmetics category, 9 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Cosmetics).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.