Which were India's most trusted skincare brands in 2025?
Brand Trust Report 2025, Skincare
Nivea was India's most trusted skincare brand in 2025, at rank 31 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Pond'S 174, Lakme 271 and Vaseline 392 follow. The table lists all 12 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 31▼ 13 | NIVEA |
| 174▼ 40 | POND'S |
| 271▲ 6 | LAKME |
| 392▲ 78 | VASELINE |
| 494▲ 169 | GARNIER |
| 507▼ 142 | MAMAEARTH |
| 591▼ 260 | WOW SKIN SCIENCE |
| 633new | OLAY |
| 859new | JOY |
| 861▲ 116 | DOVE |
| 950new | EMAMI |
| 998▼ 118 | LOTUS HERBALS |
Brand Trust Report 2025, Skincare category, 12 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Skincare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.