TRA Research

Which are India's most trusted fabric care brands in 2026?

Brand Trust Report 2026, Fabricare

Surf Excel is India's most trusted fabric care brand in 2026, at rank 309 of 1,000 brands. The ranking is TRA's Brand Trust Report 2026. Rin 342, Tide 382 and Ariel 452 follow. The table lists all 8 brands. The change from BTR 2025 is beside each rank. A lower rank is better.

Rank 2026Brand
309▼ 46SURF EXCEL
342▼ 13RIN
382▼ 64TIDE
452▲ 232ARIEL
524▲ 484GHARI
587▼ 186NIRMA
707▼ 176WHEEL
867▲ 412HENKO

Brand Trust Report 2026, Fabricare category, 8 brands in the all India listing of 1,000 brands. Change is from BTR 2025. A lower rank is better. A brand marked new was not in the BTR 2025 listing.

Category listing as published: FMCG PDF (the super category that holds Fabricare).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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