Which are India's most trusted private life insurance brands in 2026?

Aviva Life Insurance is India's most trusted private life insurance brand in 2026, at rank 172 of 1,000 brands. The ranking is TRA's Brand Trust Report 2026. PNB Metlife 595, Aditya Birla Sun Life Insurance 801 and Bharti Axa Life Insurance 864 follow. The table lists all 5 brands. The change from BTR 2025 is beside each rank. A lower rank is better.

Brand Trust Report 2026, Life Insurance, Private category, 5 brands in the all India listing of 1,000 brands. Change is from BTR 2025. A lower rank is better. A brand marked new was not in the BTR 2025 listing.

Category listing as published: BFSI PDF (the super category that holds Life Insurance, Private).

Notice:

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.