TRA Research

Which are India's most trusted shampoo brands in 2026?

Brand Trust Report 2026, Shampoo

Sunsilk is India's most trusted shampoo brand in 2026, at rank 154 of 1,000 brands. The ranking is TRA's Brand Trust Report 2026. L'Oreal 177, Dove 274 and Tresemme 320 follow. The table lists all 11 brands. The change from BTR 2025 is beside each rank. A lower rank is better.

Rank 2026Brand
154▲ 41SUNSILK
177▲ 9L'OREAL
274▼ 138DOVE
320▲ 362TRESEMME
375▲ 283MAMAEARTH
389▲ 250PANTENE
422▼ 102CHIK
451▼ 276HEAD & SHOULDERS
498▲ 66CLINIC PLUS
749▲ 317GARNIER
856▲ 192WOW SKIN SCIENCE

Brand Trust Report 2026, Shampoo category, 11 brands in the all India listing of 1,000 brands. Change is from BTR 2025. A lower rank is better. A brand marked new was not in the BTR 2025 listing.

Category listing as published: FMCG PDF (the super category that holds Shampoo).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Category-wise listing · All categories · Methodology · All reports