Lifebuoy is India's most trusted brand in Soaps, Antiseptic in 2026, at rank 386 of 1,000 brands. The ranking is TRA's Brand Trust Report 2026. Dettol ranks 633. The change from BTR 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 386▲ 27 | LIFEBUOY |
| 633▼ 290 | DETTOL |
Brand Trust Report 2026, Soaps, Antiseptic category, 2 brands in the all India listing of 1,000 brands. Change is from BTR 2025. A lower rank is better. A brand marked new was not in the BTR 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Soaps, Antiseptic).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.