Which are India's most trusted soap brands in 2026?
Brand Trust Report 2026, Soaps
Dove is India's most trusted soap brand in 2026, at rank 87 of 1,000 brands. The ranking is TRA's Brand Trust Report 2026. Lux 163, Pears 340 and Santoor 440 follow. The table lists all 8 brands. The change from BTR 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 87▼ 36 | DOVE |
| 163▼ 29 | LUX |
| 340▼ 30 | PEARS |
| 440▲ 312 | SANTOOR |
| 528▲ 34 | REXONA |
| 599▲ 158 | LIRIL |
| 654▼ 77 | CINTHOL |
| 999new | MAMAEARTH |
Brand Trust Report 2026, Soaps category, 8 brands in the all India listing of 1,000 brands. Change is from BTR 2025. A lower rank is better. A brand marked new was not in the BTR 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Soaps).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.