Which are India's most trusted toothpaste brands in 2026?
Brand Trust Report 2026, Toothpaste
Colgate is India's most trusted toothpaste brand in 2026, at rank 77 of 1,000 brands. The ranking is TRA's Brand Trust Report 2026. Close Up 202, Dabur 215 and Pepsodent 263 follow. The table lists all 5 brands. The change from BTR 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 77▼ 19 | COLGATE |
| 202▲ 35 | CLOSE UP |
| 215▲ 132 | DABUR |
| 263▲ 154 | PEPSODENT |
| 278▲ 96 | ORAL-B |
Brand Trust Report 2026, Toothpaste category, 5 brands in the all India listing of 1,000 brands. Change is from BTR 2025. A lower rank is better. A brand marked new was not in the BTR 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Toothpaste).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.