Which were India's most trusted cosmetics brands in 2024?
Brand Trust Report 2024, Cosmetics
Lakme was India's most trusted cosmetics brand in 2024, at rank 40 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. L'Oreal 304, Maybelline 306 and Lotus 338 follow. The table lists all 12 brands. The change from BTR 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 40▲ 19 | LAKME |
| 304▲ 656 | L'OREAL |
| 306▼ 117 | MAYBELLINE |
| 338▼ 163 | LOTUS |
| 358▼ 209 | SUGAR |
| 456▼ 40 | AVON |
| 594▼ 281 | MAMAEARTH |
| 621new | NIVEA |
| 656▼ 315 | NYKAA |
| 827▼ 435 | REVLON |
| 828new | EMAMI |
| 891▼ 399 | ORIFLAME |
Brand Trust Report 2024, Cosmetics category, 12 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Cosmetics).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.