TRA Research

Which were India's most trusted digital payment brands in 2024?

Brand Trust Report 2024, Digital Payments

Phonepe was India's most trusted digital payment brand in 2024, at rank 117 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Google Pay 126, Paytm 165 and Bhim 785 follow. The change from BTR 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
117▼ 60PHONEPE
126▲ 43GOOGLE PAY
165▲ 43PAYTM
785▼ 163BHIM

Brand Trust Report 2024, Digital Payments category, 4 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.

Category listing as published: Internet PDF (the super category that holds Digital Payments).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

This category in 2026 · All India listing · Category-wise listing · All categories · Methodology · All reports