Which were India's most trusted deodorant and perfume brands in 2025?
Brand Trust Report 2025, Deo/Perfume
Fogg was India's most trusted deodorant and perfume brand in 2025, at rank 27 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Bella Vita 216, Wild Stone 241 and Yardley 377 follow. The table lists all 14 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 27▲ 18 | FOGG |
| 216new | BELLA VITA |
| 241▲ 473 | WILD STONE |
| 377▼ 203 | YARDLEY |
| 490▲ 162 | SCUDERIA FERRARI |
| 491▲ 86 | PARK AVENUE |
| 576new | ENGAGE |
| 656▼ 92 | DENVER |
| 673▼ 325 | AXE |
| 690new | OLD SPICE |
| 848new | THE MAN COMPANY |
| 853new | BLUE LADY |
| 863new | ROYAL MIRAGE |
| 891▼ 153 | CHARLIE |
Brand Trust Report 2025, Deo/Perfume category, 14 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Deo/Perfume).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.