Which were India's most trusted fabric care brands in 2025?
Brand Trust Report 2025, Fabricare
Surf Excel was India's most trusted fabric care brand in 2025, at rank 263 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Tide 318, Rin 329 and Nirma 401 follow. The table lists all 8 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 263▲ 118 | SURF EXCEL |
| 318▲ 212 | TIDE |
| 329▲ 18 | RIN |
| 401▲ 111 | NIRMA |
| 531▼ 8 | WHEEL |
| 660▼ 199 | SUNLIGHT |
| 684▼ 471 | ARIEL |
| 983new | GODREJ FAB |
Brand Trust Report 2025, Fabricare category, 8 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Fabricare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.