Which were India's most trusted private life insurance brands in 2025?
Brand Trust Report 2025, Life Insurance, Private
Aviva Life Insurance was India's most trusted private life insurance brand in 2025, at rank 180 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Aditya Birla Sun Life Insurance 222, ICICI Prudential 385 and Max Life Insurance 569 follow. The table lists all 7 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 180▼ 59 | AVIVA LIFE INSURANCE |
| 222new | ADITYA BIRLA SUN LIFE INSURANCE |
| 385▲ 197 | ICICI PRUDENTIAL |
| 569▲ 210 | MAX LIFE INSURANCE |
| 586new | SBI LIFE |
| 824new | HDFC LIFE |
| 960▼ 45 | KOTAK LIFE INSURANCE |
Brand Trust Report 2025, Life Insurance, Private category, 7 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: BFSI PDF (the super category that holds Life Insurance, Private).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.