Dove was India's most trusted shampoo brand in 2025, at rank 136 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Head & Shoulders 175, L'Oreal 186 and Sunsilk 195 follow. The table lists all 10 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 136▼ 8 | DOVE |
| 175▼ 9 | HEAD & SHOULDERS |
| 186▲ 41 | L'OREAL |
| 195▲ 62 | SUNSILK |
| 320▲ 120 | CHIK |
| 564▼ 133 | CLINIC PLUS |
| 639▼ 401 | PANTENE |
| 658▲ 24 | MAMAEARTH |
| 682new | TRESEMME |
| 741new | L'OREAL PARIS |
Brand Trust Report 2025, Shampoo category, 10 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Shampoo).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.