Which were India's most trusted soap brands in 2025?
Brand Trust Report 2025, Soaps
Dove was India's most trusted soap brand in 2025, at rank 51 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Lux 134, Pears 310 and Vivel 506 follow. The table lists all 10 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 51▲ 7 | DOVE |
| 134▼ 23 | LUX |
| 310▼ 38 | PEARS |
| 506▲ 315 | VIVEL |
| 562▼ 42 | REXONA |
| 577▼ 347 | CINTHOL |
| 595new | MOTI |
| 647▲ 313 | BLACK BEAUTY |
| 752▼ 391 | SANTOOR |
| 757▼ 189 | LIRIL |
Brand Trust Report 2025, Soaps category, 10 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Soaps).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.