Which were India's most trusted toothpaste brands in 2025?
Brand Trust Report 2025, Toothpaste
Colgate was India's most trusted toothpaste brand in 2025, at rank 58 of 999 brands. The ranking is TRA's Brand Trust Report 2025. Close Up 237, Dabur 347 and Oral-b 374 follow. The table lists all 5 brands. The change from BTR 2024 is beside each rank. A lower rank is better.
| Rank 2025 | Brand |
|---|---|
| 58▲ 21 | COLGATE |
| 237▼ 124 | CLOSE UP |
| 347▼ 152 | DABUR |
| 374▼ 30 | ORAL-B |
| 417▼ 100 | PEPSODENT |
Brand Trust Report 2025, Toothpaste category, 5 brands in the all India listing of 999 brands. Change is from BTR 2024. A lower rank is better. A brand marked new was not in the BTR 2024 listing.
Category listing as published: FMCG PDF (the super category that holds Toothpaste).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.