Which were India's most trusted deodorant and perfume brands in 2024?
Brand Trust Report 2024, Deo/Perfume
Fogg was India's most trusted deodorant and perfume brand in 2024, at rank 45 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Yardley 174, Axe 348 and Denver 564 follow. The table lists all 14 brands. The change from BTR 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 45▼ 37 | FOGG |
| 174▲ 75 | YARDLEY |
| 348▼ 171 | AXE |
| 564▼ 162 | DENVER |
| 577▲ 151 | PARK AVENUE |
| 652new | SCUDERIA FERRARI |
| 710▲ 216 | ENVY |
| 714▼ 214 | WILD STONE |
| 732new | VICTORIA'S SECRET |
| 738new | CHARLIE |
| 796new | POLICE |
| 801new | PERFUME GARDEN |
| 808new | SKINN BY TITAN |
| 935new | LAKME |
Brand Trust Report 2024, Deo/Perfume category, 14 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Deo/Perfume).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.