Ariel was India's most trusted fabric care brand in 2024, at rank 213 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Rin 347, Surf Excel 381 and Sunlight 461 follow. The table lists all 11 brands. The change from BTR 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 213▲ 158 | ARIEL |
| 347▼ 141 | RIN |
| 381▼ 70 | SURF EXCEL |
| 461new | SUNLIGHT |
| 512▼ 80 | NIRMA |
| 523▼ 92 | WHEEL |
| 530▼ 110 | TIDE |
| 865▼ 196 | GHARI |
| 868new | GODREJ GENTEEL |
| 908new | COMFORT |
| 994new | OK ACTIVE WHEEL |
Brand Trust Report 2024, Fabricare category, 11 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Fabricare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.