Which were India's most trusted private life insurance brands in 2024?

Aviva Life Insurance was India's most trusted private life insurance brand in 2024, at rank 121 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. ICICI Prudential 582, Max Life Insurance 779 and Kotak Life Insurance 915 follow. The change from BTR 2023 is beside each rank. A lower rank is better.

Brand Trust Report 2024, Life Insurance, Private category, 4 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.

Category listing as published: BFSI PDF (the super category that holds Life Insurance, Private).

Notice:

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.