TRA Research

Which were India's most trusted shampoo brands in 2024?

Brand Trust Report 2024, Shampoo

Dove was India's most trusted shampoo brand in 2024, at rank 128 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Head & Shoulders 166, L'Oreal 227 and Pantene 238 follow. The table lists all 9 brands. The change from BTR 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
128▼ 86DOVE
166▲ 82HEAD & SHOULDERS
227▼ 59L'OREAL
238▲ 80PANTENE
257▼ 16SUNSILK
431▼ 136CLINIC PLUS
440▼ 59CHIK
682▼ 334MAMAEARTH
919▼ 212GARNIER

Brand Trust Report 2024, Shampoo category, 9 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.

Category listing as published: FMCG PDF (the super category that holds Shampoo).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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