Dove was India's most trusted shampoo brand in 2024, at rank 128 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Head & Shoulders 166, L'Oreal 227 and Pantene 238 follow. The table lists all 9 brands. The change from BTR 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 128▼ 86 | DOVE |
| 166▲ 82 | HEAD & SHOULDERS |
| 227▼ 59 | L'OREAL |
| 238▲ 80 | PANTENE |
| 257▼ 16 | SUNSILK |
| 431▼ 136 | CLINIC PLUS |
| 440▼ 59 | CHIK |
| 682▼ 334 | MAMAEARTH |
| 919▼ 212 | GARNIER |
Brand Trust Report 2024, Shampoo category, 9 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Shampoo).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.