Which were India's most trusted soap brands in 2024?
Brand Trust Report 2024, Soaps
Dove was India's most trusted soap brand in 2024, at rank 58 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Lux 111, Cinthol 230 and Pears 272 follow. The table lists all 12 brands. The change from BTR 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 58▼ 18 | DOVE |
| 111▲ 17 | LUX |
| 230▲ 547 | CINTHOL |
| 272▼ 21 | PEARS |
| 361▲ 67 | SANTOOR |
| 425▼ 259 | MYSORE SANDAL |
| 520▼ 147 | REXONA |
| 568▲ 248 | LIRIL |
| 821new | VIVEL |
| 872▼ 417 | NIRMA |
| 924new | YARDLEY |
| 960▼ 465 | BLACK BEAUTY |
Brand Trust Report 2024, Soaps category, 12 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Soaps).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.