Which were India's most trusted toothpaste brands in 2024?
Brand Trust Report 2024, Toothpaste
Colgate was India's most trusted toothpaste brand in 2024, at rank 79 of 1,019 brands. The ranking is TRA's Brand Trust Report 2024. Close Up 113, Dabur 195 and Pepsodent 317 follow. The table lists all 5 brands. The change from BTR 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 79▼ 21 | COLGATE |
| 113▲ 71 | CLOSE UP |
| 195▲ 160 | DABUR |
| 317▲ 119 | PEPSODENT |
| 344new | ORAL-B |
Brand Trust Report 2024, Toothpaste category, 5 brands in the all India listing of 1,019 brands. Change is from BTR 2023. A lower rank is better. A brand marked new was not in the BTR 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Toothpaste).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.