Which were India's most desired deodorant and perfume brands in 2024?
Most Desired Brands 2024, Deo/Perfume
Fogg was India's most desired deodorant and perfume brand in 2024, at rank 40 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Wild Stone 155, Yardley 239 and Bella Vita 240 follow. The table lists all 12 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 40▲ 1 | FOGG |
| 155▲ 477 | WILD STONE |
| 239▲ 28 | YARDLEY |
| 240▲ 680 | BELLA VITA |
| 291▲ 58 | PARK AVENUE |
| 426▲ 91 | DENVER |
| 451▲ 383 | ENGAGE |
| 627new | ROYAL MIRAGE |
| 636new | VILLAIN |
| 659▼ 335 | AXE |
| 706▼ 155 | JAGUAR |
| 933new | POLICE |
Most Desired Brands 2024, Deo/Perfume category, 12 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Deo/Perfume).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.