Most Desired Brands 2024 ranked 1,000 brands in 341 categories. Select a category to read its Desire ranking: the leading brand, every brand in the category with its All India rank, and the change from MDB 2023. A lower rank is better.
- Activewear: Nike at rank 94, 4 brands
- Adhesives: Fevicol at rank 686
- Aerated Beverages: Coca-cola at rank 106, 7 brands
- Agarbattis: Cycle Agarbatti at rank 193
- Agarbattis, Natural: Phool at rank 972
- Agrochemicals: Bayer at rank 994
- Air Conditioners: Voltas at rank 42, 19 brands
- Air Coolers: Symphony at rank 233, 2 brands
- Air Fryers: Versuni at rank 638, 2 brands
- Airlines, Foreign: Air France at rank 667, 2 brands
- Airlines, Indian: IndiGo Airlines at rank 201, 5 brands
- Amusement Park: Disney at rank 437
- Antiseptic Cream, Ayurvedic: Boroline at rank 704
- Antiseptic Products: Dettol at rank 442
- Apparels, Luxury: Louis Vuitton at rank 584
- Audio Equipments: Boat at rank 52, 7 brands
- Automobile, Diversified: Bajaj at rank 376
- Ayurvedic, Diversified: Patanjali at rank 763
- Ayurvedic Products, Digestive: Patanjali Pachak Hing Goli at rank 968
- Ayurvedic Products, Diversified: Himalaya at rank 260, 3 brands
- Baby Products: Johnson'S at rank 561, 2 brands
- Bags, Active: Puma at rank 581
- Bakery Products: Karachi Bakery at rank 716
- Bank, Foreign: HSBC at rank 446, 3 brands
- Bank, Private: ICICI Bank at rank 35, 8 brands
- Bank, PSU: State Bank of India at rank 59, 9 brands
- Bath Fixtures, Luxury: Kohler at rank 447
- Bath Fixtures, Premium: Jaquar at rank 592
- Bath Fixtures/Sanitaryware: Parryware at rank 491, 3 brands
- Battery Solutions: Okaya at rank 82
- Beard Wax: Beardo at rank 989
- Bedding & Linen: Bombay Dyeing at rank 394
- Beer: Heineken at rank 412, 2 brands
- Bicycles: Atlas at rank 174, 2 brands
- Biscuits, Brand: Parle G at rank 337, 3 brands
- Biscuits, Diversified: Britannia at rank 57, 5 brands
- Blood Pressure Tablets: Telma 20 at rank 999
- Branded Fashion, Luxury: Gucci at rank 107, 5 brands
- Branded Fashion, Premium: Michael Kors at rank 774
- Bread: Modern at rank 728, 2 brands
- Breakfast Cereal: Kellogg'S at rank 314
- Broadband: Siti at rank 628, 2 brands
- Buses: Volvo at rank 840
- Butter: Amul at rank 36
- Cable Network: Siti at rank 401
- Café: Starbucks at rank 178, 2 brands
- Cakeshop: Monginis at rank 436, 2 brands
- Cameras: Canon at rank 38, 3 brands
- Car, Hatchback: Maruti Suzuki Swift at rank 78, 5 brands
- Casualwear: Levi'S at rank 191, 11 brands
- Casualwear, Premium: Tommy Hilfiger at rank 668, 2 brands
- Casualwear, Women: Spring Diaries at rank 776
- Cement: ACC Cement at rank 93, 9 brands
- Ceramics: Kajaria at rank 489, 3 brands
- Channel Cluster: Sun Tv at rank 477
- Cheese: Amul at rank 80, 2 brands
- Chocolate Bar: Nestlé Kitkat at rank 243, 4 brands
- Chocolates, Diversified: Cadbury at rank 156
- Chyawanprash: Dabur at rank 481
- Cigarette, Brand: Gold Flake at rank 846
- Cigarettes: ITC at rank 866
- Clocks: Orpat at rank 454
- Compact SUV: Tata Punch at rank 796
- Consumer Batteries: Duracell at rank 56, 3 brands
- Cookware: Marlex at rank 369, 2 brands
- Cosmetics: Lakme at rank 75, 8 brands
- Cosmetics, Premium: Mac at rank 276, 2 brands
- Credit Cards: American Express at rank 152, 5 brands
- Dairy, Diversified: Red Cow Dairy at rank 518, 3 brands
- Deo/Perfume: Fogg at rank 40, 12 brands
- Deo/Perfume, Brand: Fogg Ossum at rank 594, 3 brands
- Deo/Perfume, Luxury: Dior at rank 397, 2 brands
- Deo/Perfume, Premium: Davidoff at rank 902, 2 brands
- Designerwear: Manish Malhotra at rank 644, 2 brands
- Dhotis: Ramraj at rank 204
- Diapers: Pampers at rank 548
- Digital Payments: Phonepe at rank 124, 4 brands
- Dishcare: Vim at rank 354
- Dishwasher: IFB at rank 547, 3 brands
- Diversified: Zee Learn at rank 108, 38 brands
- Drinkware: Milton at rank 711
- DTH: Airtel at rank 896
- E, Bike, Brand: Bajaj Chetak at rank 653
- E, Bikes: Ola at rank 248, 4 brands
- Ear Pods: Boat at rank 98, 3 brands
- Edible Oil: Sundrop at rank 331, 6 brands
- Edible Oil, Mustard: Engine at rank 810
- Edible Oil, Olive: Bertolli at rank 914
- Educational Books: Navneet at rank 385
- Electric Car: Tesla at rank 200
- Electric Utility: Adani Electricity at rank 166, 3 brands
- Electronic Manufacturing Services: Dixon Technologies at rank 606
- Electronics: Reliance Digital at rank 277, 4 brands
- Elevators: Otis at rank 603
- Energy Drink: Red Bull at rank 596
- Ethnicwear, Women: Biba at rank 199, 4 brands
- Express Services, Domestic: Blue Dart at rank 223, 5 brands
- Express Services, Foreign: DHL at rank 411, 2 brands
- Eye Hospitals: Dr. Agarwals Eye Hospital at rank 443
- Eyeliner: Maybelline at rank 457, 2 brands
- Eyewear: Lenskart at rank 68, 5 brands
- Fabric to Brands: Raymond at rank 104, 2 brands
- Fabricare: Rin at rank 274, 8 brands
- Face Wash: Garnier at rank 251, 6 brands
- Face Wash, Herbal: Himalaya at rank 141, 2 brands
- Factual Entertainment: Discovery at rank 721
- Fans: USHA at rank 123, 7 brands
- Fashion Design: Symbiosis Institute of Design at rank 740
- Fast Fashion: Zara at rank 101, 3 brands
- Financial Services: Muthoot Finance at rank 100, 6 brands
- Floor Cleaner: Harpic at rank 997
- Floriculture: Florance Flora at rank 363
- Food Processor: Versuni at rank 224, 2 brands
- Footwear, Active: Nike at rank 21, 7 brands
- Footwear, Casual: Crocs at rank 505, 2 brands
- Footwear, General: Hush Puppies at rank 319, 4 brands
- Footwear, Luxury: Gucci at rank 688
- Footwear, Outdoor: Woodland at rank 76
- Footwear, Premium: Skechers at rank 225
- Footwear, Retail: Bata at rank 11, 6 brands
- Footwear, Slippers: Paragon at rank 269
- Formalwear: Allen Solly at rank 44, 4 brands
- Furniture: Godrej Interio at rank 24, 4 brands
- Furniture, Plastic: Nilkamal at rank 66
- Fusionwear, Women: W at rank 479
- General Insurance, Private: Bharti Axa at rank 440, 6 brands
- General Insurance, PSU: New India at rank 684, 2 brands
- Ghee: Amul at rank 181, 2 brands
- Hair Colour: Garnier at rank 122, 3 brands
- Hair Dryers: Versuni at rank 637
- Hair Oil: Parachute at rank 190, 3 brands
- Hair Oil Brand, Ayurvedic: Dabur Almond at rank 318, 5 brands
- Hair Removal: Veet at rank 448
- Hair Trimmers: Versuni at rank 552
- Handmade Products: Fab India at rank 408
- Handwash, Antiseptic: Dettol at rank 355
- Headphones: Sony at rank 820
- Health Insurance, Private: Star Health at rank 413, 2 brands
- Hindi News: Zee News at rank 266, 2 brands
- Home Finance: HDFC Bank at rank 514, 2 brands
- Home Improvement: IKEA at rank 27
- Honey: Dabur Honey at rank 48, 2 brands
- Hospitals: Apollo Hospitals at rank 256, 3 brands
- Hotels, Luxury: Taj Hotels at rank 758
- Hypermarket, Foreign: Walmart at rank 621
- Hypermarket, Indian: D Mart at rank 26, 3 brands
- Ice Cream/Frozen Dessert: Amul at rank 196, 7 brands
- Innerwear: Jockey at rank 96, 5 brands
- Innerwear, Brand: Amul Macho at rank 738
- Instant Coffee: Nescafé at rank 51, 2 brands
- Instant Messaging Service: Whatsapp at rank 466
- Instant Noodles: Nestlé Maggi at rank 255
- Internet Search: Google at rank 58
- Inverter Batteries: Luminous at rank 712
- Jams: Kissan at rank 465
- Jewellery: Tanishq at rank 13, 10 brands
- Kajal: Lakme at rank 117
- Kitchen Chimney: Faber at rank 719, 4 brands
- Kitchenware: Milton at rank 701
- Laptops: Dell at rank 1, 11 brands
- Laptops, Brand: Sony Vaio at rank 568
- Life Insurance, Private: Aviva Life Insurance at rank 115, 7 brands
- Life Insurance, PSU: LIC at rank 5
- Lifestyle: Lifestyle at rank 404
- Lighting: Signify at rank 153, 4 brands
- Lipstick: Lakme at rank 138, 8 brands
- Lipstick, Premium: Mac at rank 595
- Locks: Godrej at rank 62
- Lubricants: Castrol at rank 254, 4 brands
- Luggage/Bags: Vip at rank 126, 3 brands
- Mall: The Capital Mall at rank 241, 2 brands
- Marathi News: Abp Majha at rank 564
- Mattresses: Sleepwell at rank 293
- Menswear: Peter England at rank 265, 7 brands
- Metal: Tata Steel at rank 91, 5 brands
- Metal Roofing: Natraj Roofing at rank 956
- Microwaves: LG at rank 345, 4 brands
- Milk: Amul at rank 46, 4 brands
- Milk Home Delivery: Country Delight at rank 996
- Mobile Phones: Apple iPhone at rank 2, 18 brands
- Mobile Phones, Indian: Lava at rank 471, 2 brands
- Mobile Service Provider: Reliance Jio at rank 15, 4 brands
- Modular Switches: Havells at rank 551, 2 brands
- Mosquito Repellent: Good Knight at rank 890
- Motorcycle, Manufacturer: Honda at rank 6, 9 brands
- Motorcycle Brand, Light: Bajaj Pulsar Ns 200 at rank 245, 13 brands
- Motorcycle Brand, Mid: Royal Enfield Bullet at rank 105, 7 brands
- Motorcycle Brand, Premium: Royal Enfield Continental Gt at rank 692, 2 brands
- Motorcycle Manufacturer, Luxury: Harley Davidson at rank 340, 4 brands
- Mutual Fund: SBI Mutual Fund at rank 382, 6 brands
- Newspaper, English: The Hindu at rank 235, 2 brands
- Newspaper, Hindi: Hindustan at rank 743, 2 brands
- Non, Aerated Beverages: Mango Frooti at rank 103, 2 brands
- Notebooks: Classmate at rank 660
- Nutritional Supplements: Horlicks at rank 249, 5 brands
- Nutritional Supplements, Kids: Pediasure at rank 813
- Office Furniture: Wipro at rank 833
- Oil & Gas, Exploration and Refining: ONGC at rank 939
- Oil & Gas, Refining & Marketing: Indian Oil at rank 335, 2 brands
- Online, Electronics: Croma at rank 879
- Online Fashion Retailer: Ajio at rank 130, 2 brands
- Online Food Delivery: Zomato at rank 228, 2 brands
- Online Grocery Retailer: Reliance Jiomart at rank 163, 2 brands
- Online Job Search: Naukri at rank 778
- Online Quick Delivery: Zepto at rank 234, 2 brands
- Online Retailer, Diversified: Amazon at rank 9, 5 brands
- Online Ride Hailing: Uber at rank 429, 3 brands
- Online Taxi Aggregator: Taxi for Sure at rank 506
- OTT: Zee5 at rank 192, 4 brands
- Packaged Drinking Water: Bisleri at rank 121, 3 brands
- Packaged Flour: Aashirvaad at rank 268, 4 brands
- Packaged Flour, Organic: Amul at rank 986
- Packaged Fruit Juice: Tropicana at rank 674, 2 brands
- Packaged Rice: Daawat at rank 852, 2 brands
- Packaged Rice, Brand: India Gate Basmati at rank 513
- Packaged Sattu: Satyendra Sattoo at rank 663
- Packaged Snacks: Haldiram'S at rank 211, 2 brands
- Packaged Snacks, Brand: Bingo Tedhe Medhe at rank 978
- Packaged Snacks, Healthy: The Mumum Co at rank 964
- Packaged Sweets: Haldiram'S at rank 737
- Pain Relief: Volini at rank 835
- Pain Relief, Herbal: Himalaya at rank 588
- Pain Relief Oil, Ayurvedic: Dr.ortho at rank 876
- Paints: Asian Paints at rank 41, 3 brands
- Paneer: Gowardhan at rank 613
- Papad: Lijjat Papad at rank 387
- Passenger Vehicles: Maruti Suzuki at rank 7, 13 brands
- Passenger Vehicles, Luxury: BMW at rank 18, 4 brands
- Passenger Vehicles, Premium: Skoda at rank 252
- Passenger Vehicles, Super Luxury: Jaguar at rank 361, 3 brands
- Passenger Vehicles, Ultra Luxury: Ferrari at rank 409, 2 brands
- Passenger Vehicles Brand, Luxury: Audi Q8 at rank 937
- Patisserie: Merwans at rank 867
- Pencils: Nataraj at rank 472, 3 brands
- Pens: Doms at rank 894, 2 brands
- Pens, Premium: Cross at rank 467
- Personal Computer: Acer at rank 213, 3 brands
- Personal Goods Retail: Westside at rank 1000
- Personal Hygiene Products: Whisper at rank 167, 3 brands
- Personal Technology: Apple at rank 639, 3 brands
- Pharmaceuticals, Foreign: Pfizer at rank 700, 2 brands
- Pharmaceuticals, Indian: Cipla at rank 432, 5 brands
- Pickles: Mother'S Recipe at rank 517, 4 brands
- Pipes: Astral at rank 142, 2 brands
- Power Bank: Oppo at rank 861
- Pre, Schools: Kidzee at rank 182
- Pressure Cookers: TTK Prestige at rank 87, 2 brands
- Printers: Hewlett Packard at rank 288
- Processed Foods: Priya at rank 860
- Professional Services: Accenture at rank 884, 2 brands
- Purification Systems: Eureka Forbes at rank 853
- QSR: Mcdonald'S at rank 149, 6 brands
- QSR, Indian: Haldiram'S at rank 633
- QSR, Tea: Chai Point at rank 456
- Rail: Indian Railways at rank 803
- Rain Protection: Decathlon at rank 664, 2 brands
- Real Estate, Residential: Rustomjee at rank 390, 4 brands
- Refrigerators: Whirlpool at rank 45, 11 brands
- Restaurants: Barbeque Nation at rank 343, 2 brands
- Routers: Tp Link at rank 455
- RTC Foods: MTR at rank 195
- Salt: Tata at rank 17
- Sarees: Minu Sarees at rank 950
- Schools: Mount Litera at rank 425
- Scooter, Brand: Honda Activa at rank 63, 3 brands
- Scooter Manufacturer: Kinetic at rank 214, 3 brands
- Scotch Whisky: Black Dog at rank 863
- Seasoning: Maggi Masala-ae-magic at rank 525
- Security Cameras: Iguard at rank 250
- Sedan, Brand: Honda City at rank 237, 4 brands
- Semiconductors: Amd at rank 143, 2 brands
- Sewing Machines: Singer at rank 205
- Shampoo: L'Oreal at rank 131, 11 brands
- Shampoo, Ayurvedic: Himalaya at rank 315, 3 brands
- Shaving Products: Gillette at rank 203
- Skin Brightening Products: Glow & Lovely at rank 352, 2 brands
- Skincare: Nivea at rank 29, 13 brands
- Skincare, Ayurvedic: Himalaya at rank 650, 2 brands
- Skincare, Herbal: Patanjali at rank 433
- Smart Wearables: Apple Iwatch at rank 180, 9 brands
- Soaps: Dove at rank 84, 7 brands
- Soaps, Antiseptic: Dettol at rank 176, 2 brands
- Soaps, Ayurvedic: Medimix at rank 168, 3 brands
- Soaps, Brand: Godrej No.1 at rank 878
- Social Media: Facebook at rank 127, 4 brands
- Socks: Happy Socks at rank 555
- Software Products: Microsoft at rank 275, 3 brands
- Software Services: Infosys at rank 175, 4 brands
- Spices: Aachi at rank 184, 10 brands
- Sunscreen: Organic Harvest at rank 328
- SUV, Brand: Tata Safari at rank 83, 15 brands
- SUV, Manufacturer: Kia at rank 393, 3 brands
- SUV, Super Luxury: Range Rover at rank 707
- SUV Brand, Premium: Toyota Fortuner at rank 145
- Tablets: Apple Ipad at rank 497, 3 brands
- Tailored Menswear: Raymond Made to Measure at rank 207
- Talcum Powder: Pond'S at rank 362
- Tea: Wagh Bakri at rank 37, 6 brands
- Tea, Brand: Brooke Bond Red Label at rank 487, 3 brands
- Television, Brand: Sony Bravia at rank 549
- Televisions: Sony at rank 4, 17 brands
- Three Wheeler: Bajaj at rank 817
- TMT Bars: Captain Steel at rank 910
- Toilet Cleaner: Harpic at rank 263
- Toothbrushes: Oral-b at rank 583, 2 brands
- Toothpaste: Colgate at rank 28, 5 brands
- Toothpaste, Ayurvedic: Patanjali Dant Kanti at rank 116, 3 brands
- Toothpaste, Brand: Colgate Cibaca at rank 945
- Toothpaste, Sensitive Teeth: Sensodyne at rank 71
- Tower Fans: Versuni at rank 567, 2 brands
- Tractors: Ashok Leyland at rank 452
- Trucks: Ashok Leyland at rank 685
- Tyres: CEAT at rank 79, 7 brands
- Umbrellas: Sun Umbrellas at rank 209, 2 brands
- University: Bharti Vidyapeeth at rank 955
- Vacuum Cleaner: Eureka Forbes at rank 916
- Value Fashion: Reliance Trends at rank 72, 3 brands
- Vegetables Chopper: Wonderchef at rank 982
- Video, Sharing: Youtube at rank 693
- Wafers: Balaji Wafers at rank 485
- Washing Machines: Whirlpool at rank 33, 8 brands
- Watch Store: Zimson at rank 809
- Watches: Titan at rank 3, 8 brands
- Watches, Brand: Titan Raga at rank 899
- Watches, Luxury: Rado at rank 102, 2 brands
- Watches, Premium: Citizen at rank 85, 4 brands
- Watches, Super Luxury: Omega at rank 271, 2 brands
- Watches, Ultra Luxury: Rolex at rank 61, 2 brands
- Watches, Youth: Fastrack at rank 86
- Water Heaters: A.o. Smith at rank 185, 2 brands
- Water Purifiers: KENT at rank 10, 6 brands
- Welding & Cutting Equipment: Esab India at rank 682
- Whiskey: Royal Stag at rank 766
- Wine: Sula at rank 979
- Wires: Finolex at rank 607, 2 brands
- Women's Hand Bags: Sreeleathers at rank 729, 2 brands
- Women's Hand Bags, Casual: Lavie at rank 805, 3 brands
- Women's Hand Bags, Luxury: Gucci at rank 210, 2 brands
- Women's Innerwear: Zivame at rank 656, 2 brands
- Writing Instruments, Premium: William Penn at rank 247
- Yogurt: Amul at rank 642
Notice:
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.
