Which were India's most desired soap brands in 2024?
Most Desired Brands 2024, Soaps
Dove was India's most desired soap brand in 2024, at rank 84 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Lux 140, Pears 418 and Cinthol 486 follow. The table lists all 7 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 84▼ 55 | DOVE |
| 140▼ 100 | LUX |
| 418▼ 250 | PEARS |
| 486▼ 59 | CINTHOL |
| 488▼ 154 | SANTOOR |
| 538▲ 370 | LIRIL |
| 543▲ 112 | VIVEL |
Most Desired Brands 2024, Soaps category, 7 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Soaps).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.