Which are India's most desired soap brands in 2026?
Most Desired Brands 2026, Soaps
Dove is India's most desired soap brand in 2026, at rank 89 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Lux 215, Pears 511 and Cinthol 514 follow. The table lists all 7 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 89▲ 30 | DOVE |
| 215▼ 88 | LUX |
| 511▼ 1 | PEARS |
| 514▲ 100 | CINTHOL |
| 519▼ 36 | SANTOOR |
| 794▼ 513 | REXONA |
| 890▼ 172 | LIRIL |
Most Desired Brands 2026, Soaps category, 7 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Soaps).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.