Most Desired Brands 2026 ranks 1,000 brands in 360 categories. Select a category to read its Desire ranking: the leading brand, every brand in the category with its All India rank, and the change from MDB 2025. A lower rank is better.
- Activewear: Nike at rank 137, 4 brands
- Adhesives: Fevicol at rank 889
- Aerated Beverages: Coca-cola at rank 103, 9 brands
- Agarbattis: Cycle Agarbatti at rank 457
- AI: Gan AI at rank 573, 4 brands
- Air Conditioners: Voltas at rank 21, 21 brands
- Air Coolers: Symphony at rank 101, 3 brands
- Airlines, Foreign: Singapore Airlines at rank 950
- Airlines, Indian: Air India at rank 132, 3 brands
- Antiseptic Cream, Ayurvedic: Boroline at rank 374, 2 brands
- Antiseptic Products: Dettol at rank 534, 2 brands
- Antivirus: Quick Heal at rank 555
- Audio Equipments: Boat at rank 34, 6 brands
- Auto, Batteries: Exide at rank 280, 2 brands
- Automobile, Diversified: Bajaj at rank 441
- Ayurvedic Products, Diversified: Himalaya at rank 444, 4 brands
- Baby Products: Johnson'S at rank 980
- Bags, Active: Puma at rank 999
- Bank, Federal: Rbi at rank 674
- Bank, Foreign: Citibank at rank 426, 3 brands
- Bank, Private: HDFC Bank at rank 14, 10 brands
- Bank, PSU: State Bank of India at rank 23, 10 brands
- Bath Fixtures, Luxury: Kohler at rank 912
- Bath Fixtures, Premium: Jaquar at rank 752
- Bath Fixtures/Sanitaryware: Parryware at rank 641, 3 brands
- Bedding & Linen: Bombay Dyeing at rank 259
- Beer: Kingfisher at rank 420, 3 brands
- Bicycles: Hero at rank 105, 3 brands
- Bicycles, Sports: Cambio at rank 434
- Biscuits, Brand: Parle G at rank 124, 3 brands
- Biscuits, Diversified: Britannia at rank 118, 3 brands
- Body Wash: Dove at rank 756, 3 brands
- Branded Fashion, Luxury: Christian Dior at rank 643, 4 brands
- Branded Fashion, Premium: Armani Exchange at rank 560
- Bread: Wibs at rank 460
- Breakfast Cereal: Kellogg'S at rank 929
- Butter: Amul at rank 223
- Cable Network: Siti at rank 485
- Café: Starbucks at rank 136, 2 brands
- Cakeshop: Monginis at rank 738
- Cameras: Canon at rank 86, 4 brands
- Candy / Toffee: Parle Melody at rank 357
- Car, Hatchback: Maruti Suzuki Swift at rank 195, 4 brands
- Casualwear: Levi'S at rank 159, 6 brands
- Cement: ACC Cement at rank 49, 12 brands
- Channel Cluster: Sun Tv at rank 773
- Cheese: Amul at rank 677
- Chemicals: Tata Chemicals at rank 854
- Chocolate: Ferrero Rocher at rank 982
- Chocolate Bar: Nestlé Kitkat at rank 174, 4 brands
- Chocolates, Diversified: Cadbury at rank 268, 3 brands
- Chyawanprash: Dabur at rank 577
- Clocks: Orpat at rank 393
- Concentrated Squash: Hamdard Rooh Afza at rank 851
- Construction Solutions: Mero at rank 325
- Construction Technology: Vsl at rank 997
- Consumer Batteries: Duracell at rank 111, 3 brands
- Consumer Electronics: Croma at rank 453
- Cookware: TTK Prestige at rank 909
- Cosmetics: Lakme at rank 62, 12 brands
- Cosmetics, Premium: Mac at rank 236, 2 brands
- Credit Card Management: Cred at rank 263
- Credit Card Network: Visa at rank 476, 2 brands
- Credit Cards: American Express at rank 237, 5 brands
- Crockery: Milton at rank 730
- Dairy, Diversified: Amul at rank 183, 2 brands
- Deo/Perfume: Fogg at rank 176, 9 brands
- Deo/Perfume, Luxury: Dior at rank 617, 3 brands
- Dhotis: Ramraj at rank 180
- Digital Insurance Platform: Policybazaar at rank 846
- Digital Payments: Google Pay at rank 33, 7 brands
- Direct Selling: Vestige at rank 818
- Diversified: Samsung at rank 239, 31 brands
- Dog Food: Pedigree at rank 759
- Drinkware: Milton at rank 157
- DTH: Tata Play at rank 431
- E, Bike, Brand: Bajaj Chetak at rank 831
- E, Bikes: Ola at rank 219, 3 brands
- Earphones: Boat at rank 234, 5 brands
- Edible Oil: Fortune at rank 418, 3 brands
- Education Technology: Physics Wallah at rank 556, 2 brands
- Education Technology, K12: Byju'S at rank 458, 3 brands
- Electric Car: Tesla at rank 372
- Electric Utility: Adani Electricity at rank 184, 3 brands
- Electronics: Reliance Digital at rank 252, 3 brands
- Email Service: Gmail at rank 856
- Energy Drink: Campa Gold Boost at rank 442, 2 brands
- English News: NDTV at rank 839
- English News, International: Bbc News at rank 722
- EPC Contractors: L&T Construction at rank 993
- Ethnicwear, Mens: Manyavar at rank 801
- Ethnicwear, Women: Biba at rank 67, 5 brands
- Express Services, Domestic: Blue Dart at rank 400, 4 brands
- Express Services, Foreign: DHL at rank 480, 2 brands
- Eye Hospitals: Dr. Agarwals Eye Hospital at rank 604
- Eyeliner: Maybelline at rank 513
- Eyewear: Lenskart at rank 102, 4 brands
- Fabric to Brands: Raymond at rank 50
- Fabricare: Surf Excel at rank 116, 12 brands
- Fabrics: Vardhman at rank 395, 3 brands
- Face Serum: The Derma Co at rank 509
- Face Wash: Mamaearth at rank 171, 5 brands
- Face Wash, Herbal: Himalaya at rank 244, 2 brands
- Factual Entertainment: Discovery at rank 579
- Fans: Crompton at rank 71, 7 brands
- Fantasy Sports: Dream11 at rank 628
- Fashion: Globus at rank 739
- Fast Fashion: Zara at rank 83, 5 brands
- Fast Moving Electrical Goods: Havells India at rank 654
- Financial Services: Muthoot Finance at rank 72, 8 brands
- Flasks: Cello at rank 394, 2 brands
- Floor Cleaner: Lizol at rank 626
- Floriculture: Florance Flora at rank 681
- Food Processor: Versuni at rank 108, 5 brands
- Footwear, Active: Nike at rank 32, 4 brands
- Footwear, Casual: Campus at rank 114, 3 brands
- Footwear, General: Redtape at rank 559, 2 brands
- Footwear, Luxury: Gucci at rank 728
- Footwear, Outdoor: Woodland at rank 141
- Footwear, Premium: Skechers at rank 667
- Footwear, Retail: Bata at rank 11, 3 brands
- Footwear, Slippers: Paragon at rank 274
- Formalwear: Allen Solly at rank 300, 3 brands
- Furniture: Godrej Interio at rank 54, 6 brands
- Furniture, Plastic: Nilkamal at rank 68
- Fusionwear, Women: W at rank 557
- General Insurance, Private: Bajaj General Insurance at rank 196, 4 brands
- Ghee: Jharna at rank 883, 2 brands
- Hair Colour: L'Oreal at rank 135, 3 brands
- Hair Colour, Brand: Patanjali Kesh Kanti at rank 855
- Hair Dryers: Dyson at rank 888
- Hair Gel: Set Wet at rank 804
- Hair Oil: Parachute at rank 320
- Hair Oil, Ayurvedic: Dabur Vatika at rank 703
- Hair Oil Brand, Ayurvedic: Patanjali Kesh Kanti at rank 616, 2 brands
- Hair Removal: Veet at rank 606
- Handmade Products: Fab India at rank 384
- Handwash: Santoor at rank 595
- Handwash, Antiseptic: Dettol at rank 405
- Headphones: Boat at rank 170, 4 brands
- Health Insurance, Private: Niva Bupa at rank 144, 3 brands
- Health Supplements: Kapiva at rank 755
- Hindi News: Aaj Tak at rank 319, 4 brands
- Home Finance: LIC Housing Finance at rank 360, 2 brands
- Home Improvement: IKEA at rank 61
- Honey: Dabur Honey at rank 44, 2 brands
- Hospitals: Apollo Hospitals at rank 167, 4 brands
- Hotels: OYO Hotels & Homes at rank 608
- Hotels, Luxury: The Oberoi at rank 658, 3 brands
- Hypermarket, Foreign: Walmart at rank 713
- Hypermarket, Indian: D Mart at rank 19, 5 brands
- Ice Cream/Frozen Dessert: Arun Icecreams at rank 58, 10 brands
- Induction: Prestige at rank 913
- Infant Formula Powder: Nestlé Lactogen at rank 610
- Infrastructure: Tata Projects at rank 353, 2 brands
- Innerwear: Jockey at rank 95, 2 brands
- Instant Coffee: Nescafé at rank 55, 2 brands
- Instant Gulab Jamun Dessert Mix: Gits at rank 939
- Instant Messaging Service: Whatsapp at rank 139, 2 brands
- Instant Noodles: Nestlé Maggi at rank 35, 4 brands
- Instant Tea Premix: Chaayos at rank 575
- Insurance Regulatory Body: Insurance Regulatory and Development Authority at rank 847
- Internet Search: Google at rank 41
- Inverter Batteries: Okaya at rank 115, 2 brands
- Inverters: Luminous at rank 717
- IPL Team: Royal Challengers Bengaluru at rank 975
- Irons: Havells at rank 930, 2 brands
- Jams: Kissan at rank 416
- Jewellery: Tanishq at rank 24, 11 brands
- Jewellery, Brand: Ziva Collection at rank 376
- Jewellery, Luxury: Cartier at rank 709
- Job Portal: Job Hai at rank 449
- Kajal: Lakme at rank 381, 2 brands
- Ketchup: Kissan at rank 843
- Kitchen Appliances: Preethi at rank 875
- Kitchen Products: Borosil at rank 690
- Kitchenware: Cello at rank 495
- Laptops: Dell at rank 1, 12 brands
- Life Insurance, Private: Aditya Birla Sun Life Insurance at rank 182, 6 brands
- Life Insurance, PSU: LIC at rank 8
- Lighting: Surya at rank 79, 5 brands
- Lip Care: Vaseline at rank 763
- Lipstick: Lakme at rank 122, 4 brands
- Lipstick, Premium: Mac at rank 481, 2 brands
- Locks: Godrej at rank 129
- LPG: Hpgas at rank 266
- Lubricants: Castrol at rank 306, 4 brands
- Luggage/Bags: Vip at rank 92, 4 brands
- Mall: The Capital Mall at rank 351, 2 brands
- Marathi News: Abp Majha at rank 923
- Mattresses: Sleepwell at rank 269
- Menswear: Otto at rank 352, 7 brands
- Metal: Tata Steel at rank 127, 4 brands
- Microwaves: LG at rank 725, 2 brands
- Milk: Amul at rank 18, 7 brands
- Mobile App, Services: Mappls at rank 599
- Mobile Phones: Apple iPhone at rank 3, 17 brands
- Mobile Phones, Indian: Lava at rank 277
- Mobile Service Provider: Reliance Jio at rank 28, 4 brands
- Mosquito Repellent: Good Knight at rank 701
- Motorcycle, Manufacturer: Honda at rank 10, 8 brands
- Motorcycle Brand, Light: Honda CB Shine at rank 494, 3 brands
- Motorcycle Brand, Mid: Bajaj Pulsar at rank 286, 2 brands
- Motorcycle Manufacturer, Luxury: Harley Davidson at rank 446, 3 brands
- Mouth Freshener, Traditional: Vimal Pan Masala at rank 841
- MPV Brand, Premium: Toyota Innova at rank 265
- Multivitamin: Hk Vitals at rank 895
- Music Streaming App: Spotify at rank 282
- Mutual Fund: HDFC Mutual Fund at rank 492, 5 brands
- Networking: Cisco at rank 985
- Newspaper, English: The Times of India at rank 750
- Non, Aerated Beverages: Mango Frooti at rank 172, 3 brands
- Notebooks: Navneet at rank 455, 2 brands
- Nutritional Supplements: Horlicks at rank 417, 4 brands
- Nutritional Supplements, Kids: Pediasure at rank 987
- Oats: Pintola at rank 952
- Oil & Gas, Refining & Marketing: Indian Oil at rank 478, 3 brands
- Online Fashion Retailer: Ajio at rank 152, 2 brands
- Online Food Delivery: Zomato at rank 130, 2 brands
- Online Grocery Retailer: Reliance Jiomart at rank 120, 2 brands
- Online Jewellery Retailer: Caratlane at rank 915
- Online Job Search: Info Edge at rank 723
- Online Quick Delivery: Blinkit at rank 297, 2 brands
- Online Retailer, Diversified: Amazon at rank 2, 6 brands
- Online Ride Aggregator: Ola at rank 294, 4 brands
- Online Shopping App: Tata Neu at rank 543
- Online Shopping Platform: Phonepe at rank 784
- Online Stock Broker: Angelone at rank 316, 4 brands
- Online Ticket Aggregator: Bookmyshow at rank 865
- Online Transportation App: Porter at rank 828
- Online Travel Booking: Make My Trip at rank 538
- Opticals: Titan Eye + at rank 370
- OTT: Zee5 at rank 287, 4 brands
- Packaged Drinking Water: Bisleri at rank 48, 3 brands
- Packaged Flour: Fortune Chakki Fresh at rank 356, 3 brands
- Packaged Fruit Juice: Tropicana at rank 211, 2 brands
- Packaged Rice, Brand: India Gate Basmati at rank 727, 2 brands
- Packaged Snacks: Haldiram'S at rank 104, 6 brands
- Packaged Sweets: Haldiram'S at rank 342
- Pain Relief: Zandu Balm at rank 193, 2 brands
- Paints: Asian Paints at rank 36, 6 brands
- Papad: Lijjat Papad at rank 657
- Paper: JK Paper at rank 634
- Passenger Vehicles: Tata Motors at rank 15, 12 brands
- Passenger Vehicles, Luxury: BMW at rank 81, 3 brands
- Passenger Vehicles, Premium: Skoda at rank 292
- Passenger Vehicles, Super Luxury: Jaguar at rank 625
- Payment Gateway Solutions: Razorpay at rank 678
- Pencils: Nataraj at rank 185, 2 brands
- Pens: Lexi at rank 224, 5 brands
- Pens, Premium: Cross at rank 753
- Peripherals: Ant Esports at rank 787
- Personal Computer: Acer at rank 216, 4 brands
- Personal Goods Retail: Westside at rank 568, 2 brands
- Personal Hygiene Products: Whisper at rank 97, 3 brands
- Personal Technology: Apple at rank 107
- Pharmaceuticals, Indian: Sun Pharma at rank 262, 6 brands
- Pickles: Mother'S Recipe at rank 893
- Pipes: Astral at rank 148, 4 brands
- Powdered Drink: Rasna at rank 385, 3 brands
- Pre, Schools: Kidzee at rank 350
- Pressure Cookers: TTK Prestige at rank 74, 4 brands
- Prickly Heat Powder: Dermi Cool at rank 904
- Printers: Canon at rank 317, 3 brands
- Proprietary Trading: Imc at rank 897
- QSR: KFC at rank 52, 5 brands
- QSR, Indian: Haldiram'S at rank 524
- QSR, Tea: Chai Point at rank 972
- Rail: Indian Railways at rank 541, 2 brands
- Readymade Garments: Ritu Wears at rank 805
- Refrigerators: LG at rank 29, 13 brands
- Regulatory Body: Trai at rank 683
- Restaurants: Barbeque Nation at rank 380, 2 brands
- Revenue Manager Platform: Charge Bee at rank 741
- Routers: Tp Link at rank 962
- RTC Foods: MTR at rank 334
- Salt: Tata at rank 43
- Sarees: Minu Sarees at rank 735
- Schools: Mount Litera at rank 645, 2 brands
- Scooter, Brand: Honda Activa at rank 98, 3 brands
- Scooter Manufacturer: TVS at rank 191, 4 brands
- Seating Solutions: Wipro at rank 562
- Sedan, Brand: Honda City at rank 242
- Semiconductors: Amd at rank 295, 2 brands
- Services, Diversified: Reliance Jio at rank 477
- Sewing Machines: Singer at rank 260
- Shampoo: L'Oreal at rank 160, 12 brands
- Shampoo, Ayurvedic: Himalaya at rank 308
- Shaving Products: Gillette at rank 470
- Shaving Products, Women: Gillette Venus at rank 936
- Skin Brightening Products: Glow & Lovely at rank 732
- Skincare: Nivea at rank 47, 15 brands
- Skincare, Ayurvedic: Vicco at rank 696
- Smart Wearables: Apple Iwatch at rank 162, 4 brands
- Soaps: Dove at rank 89, 7 brands
- Soaps, Antiseptic: Dettol at rank 427, 2 brands
- Soaps, Ayurvedic: Medimix at rank 249, 3 brands
- Soaps, Brand: Godrej No.1 at rank 885
- Social Media: Facebook at rank 77, 3 brands
- Software Products: Microsoft at rank 247, 5 brands
- Software Services: TCS at rank 225, 4 brands
- Spices: MDH at rank 321, 7 brands
- Sports Equipment: Decathlon at rank 221
- Spy Camera: Iguard at rank 503
- Staple Kitchen Ingredients: Rajdhani at rank 924
- Stationery: Classmate at rank 520
- Steel Industry Solution: Hitachi at rank 189
- Sunscreen: Organic Harvest at rank 430
- SUV, Brand: Mahindra Thar at rank 153, 10 brands
- SUV, Manufacturer: Mahindra & Mahindra at rank 110, 3 brands
- SUV Brand, Premium: Toyota Fortuner at rank 700
- Tablets: Apple Ipad at rank 537, 2 brands
- Talcum Powder: Pond'S at rank 487
- Tea: Wagh Bakri at rank 94, 5 brands
- Tea, Brand: Lipton Green Tea at rank 119, 4 brands
- Technology, Diversified: IBM at rank 271
- Televisions: Sony at rank 5, 20 brands
- Three Wheeler: Bajaj at rank 774
- Tiles: Cera at rank 547, 3 brands
- TMT Bars: Globe Steels at rank 806, 2 brands
- Toilet Cleaner: Harpic at rank 635
- Toothbrushes: Oral-b at rank 733, 2 brands
- Toothpaste: Colgate at rank 91, 5 brands
- Toothpaste, Ayurvedic: Patanjali Dant Kanti at rank 233
- Toothpaste, Brand: Colgate Cibaca at rank 948
- Toothpaste, Sensitive Teeth: Sensodyne at rank 163
- Tour Operator: Kesari at rank 273, 3 brands
- Tours and Travel: Veena World at rank 758
- Tractor Trailer: Ashok Leyland at rank 462
- Tractors: Sonalika at rank 918, 2 brands
- Traditional Sweets: Prashant Corner at rank 876
- Trucks: Ashok Leyland at rank 692
- Two Wheeler, Brand: Royal Enfield Himalayan at rank 863
- Two Wheeler, Manufacturer: Bajaj at rank 53
- Tyres: MRF at rank 85, 7 brands
- Umbrellas: Sun Umbrellas at rank 298, 2 brands
- Vacation Ownership: Club Mahindra at rank 521
- Value Fashion: Zudio at rank 56, 3 brands
- Video Conferencing: Zoom at rank 812
- Video Game Consoles: Sony Playstation at rank 813
- Video, Sharing: Youtube at rank 125
- Wafers: Lays at rank 365
- Wall Clocks: Ajanta at rank 906
- Washing Machines: LG at rank 30, 13 brands
- Watches: Titan at rank 7, 5 brands
- Watches, Luxury: Rado at rank 146, 2 brands
- Watches, Premium: Citizen at rank 217, 2 brands
- Watches, Ultra Luxury: Rolex at rank 188
- Watches, Youth: Fastrack at rank 267
- Water Heaters: A.o. Smith at rank 281, 2 brands
- Water Purifiers: KENT at rank 45, 6 brands
- Water Storage Solutions: Sintex at rank 795
- Welding & Cutting Equipment: Esab India at rank 907
- Whiskey: Royal Stag at rank 613, 2 brands
- Women's Hand Bags: Zara at rank 751
- Women's Hand Bags, Casual: Lavie at rank 887
- Women's Hand Bags, Luxury: Gucci at rank 332, 2 brands
- Women's Innerwear: Marks & Spencer at rank 945
- Writing Instruments, Premium: William Penn at rank 424
- Yogurt: Amul at rank 566
Notice:
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.
