Which are India's most desired toothpaste brands in 2026?
Most Desired Brands 2026, Toothpaste
Colgate is India's most desired toothpaste brand in 2026, at rank 91 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Close Up 329, Dabur 403 and Oral-b 412 follow. The table lists all 5 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 91▼ 4 | COLGATE |
| 329▼ 150 | CLOSE UP |
| 403new | DABUR |
| 412▼ 185 | ORAL-B |
| 605▼ 250 | PEPSODENT |
Most Desired Brands 2026, Toothpaste category, 5 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Toothpaste).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.