Surf Excel is India's most desired fabric care brand in 2026, at rank 116 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Tide 228, Ariel 248 and Rin 285 follow. The table lists all 12 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 116▲ 418 | SURF EXCEL |
| 228▼ 5 | TIDE |
| 248▲ 172 | ARIEL |
| 285▲ 268 | RIN |
| 474new | FENA |
| 563▲ 225 | WHEEL |
| 687▼ 149 | NIRMA |
| 689▲ 28 | HENKO |
| 736new | SASA |
| 747▲ 414 | SUNLIGHT |
| 754▲ 58 | GHARI |
| 942▲ 166 | STAR BRIGHT |
Most Desired Brands 2026, Fabricare category, 12 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Fabricare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.