Which are India's most desired skincare brands in 2026?
Most Desired Brands 2026, Skincare
Nivea is India's most desired skincare brand in 2026, at rank 47 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Pond'S 169, Plum 241 and Wow Skin Science 253 follow. The table lists all 15 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 47▼ 32 | NIVEA |
| 169▲ 128 | POND'S |
| 241new | PLUM |
| 253▲ 529 | WOW SKIN SCIENCE |
| 314▲ 225 | MAMAEARTH |
| 452▲ 513 | LAKME |
| 466new | VLCC |
| 788▼ 502 | VASELINE |
| 789▼ 38 | OLAY |
| 810new | DOT & KEY |
| 852new | EMAMI |
| 877new | NYKAA |
| 891new | CETAPHIL |
| 938▲ 83 | JOY |
| 963new | MINIMALIST |
Most Desired Brands 2026, Skincare category, 15 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Skincare).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.