Which are India's most desired cosmetics brands in 2026?
Most Desired Brands 2026, Cosmetics
Lakme is India's most desired cosmetics brand in 2026, at rank 62 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Nykaa 276, L'Oreal 296 and Maybelline 363 follow. The table lists all 12 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 62▼ 43 | LAKME |
| 276▲ 35 | NYKAA |
| 296▲ 6 | L'OREAL |
| 363▼ 161 | MAYBELLINE |
| 364▼ 284 | SUGAR |
| 396new | PILGRIM |
| 483▼ 195 | MAMAEARTH |
| 627▼ 180 | LOTUS HERBALS |
| 655▲ 504 | REVLON |
| 820new | BIOTIQUE |
| 902new | NIVEA |
| 967new | EMAMI |
Most Desired Brands 2026, Cosmetics category, 12 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: FMCG PDF (the super category that holds Cosmetics).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.