Which are India's most desired brands in OTT in 2026?
Most Desired Brands 2026, OTT
Zee5 is India's most desired brand in OTT in 2026, at rank 287 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Netflix 290, Amazon Prime 312 and Hotstar 539 follow. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 287▼ 111 | ZEE5 |
| 290▲ 929 | NETFLIX |
| 312▲ 105 | AMAZON PRIME |
| 539▲ 337 | HOTSTAR |
Most Desired Brands 2026, OTT category, 4 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: Digital PDF (the super category that holds OTT).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.