Which are India's most desired digital payment brands in 2026?
Most Desired Brands 2026, Digital Payments
Google Pay is India's most desired digital payment brand in 2026, at rank 33 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Phonepe 69, Paytm 145 and Rupay 490 follow. The table lists all 7 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 33▲ 162 | GOOGLE PAY |
| 69▲ 33 | PHONEPE |
| 145▲ 828 | PAYTM |
| 490new | RUPAY |
| 518new | FATAK PAY |
| 734new | BHARATPE |
| 829new | MOBIKWIK |
Most Desired Brands 2026, Digital Payments category, 7 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: Digital PDF (the super category that holds Digital Payments).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.