TRA Research

Which are India's most desired private bank brands in 2026?

Most Desired Brands 2026, Bank, Private

HDFC Bank is India's most desired private bank brand in 2026, at rank 14 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. ICICI Bank 40, Axis Bank 78 and Kotak Mahindra Bank 208 follow. The table lists all 10 brands. The change from MDB 2025 is beside each rank. A lower rank is better.

Rank 2026Brand
14▲ 86HDFC BANK
40▲ 39ICICI BANK
78▼ 13AXIS BANK
208▲ 49KOTAK MAHINDRA BANK
671▼ 312IDBI BANK
708▲ 158RBL BANK
780▲ 240IDFC FIRST BANK
836▼ 234YES BANK
868▲ 133BANDHAN BANK
903▲ 158FEDERAL BANK

Most Desired Brands 2026, Bank, Private category, 10 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.

Category listing as published: BFSI PDF (the super category that holds Bank, Private).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

All India listing · Category-wise listing · All categories · Methodology · All reports