HDFC Bank is India's most desired private bank brand in 2026, at rank 14 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. ICICI Bank 40, Axis Bank 78 and Kotak Mahindra Bank 208 follow. The table lists all 10 brands. The change from MDB 2025 is beside each rank. A lower rank is better.
| Rank 2026 | Brand |
|---|---|
| 14▲ 86 | HDFC BANK |
| 40▲ 39 | ICICI BANK |
| 78▼ 13 | AXIS BANK |
| 208▲ 49 | KOTAK MAHINDRA BANK |
| 671▼ 312 | IDBI BANK |
| 708▲ 158 | RBL BANK |
| 780▲ 240 | IDFC FIRST BANK |
| 836▼ 234 | YES BANK |
| 868▲ 133 | BANDHAN BANK |
| 903▲ 158 | FEDERAL BANK |
Most Desired Brands 2026, Bank, Private category, 10 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.
Category listing as published: BFSI PDF (the super category that holds Bank, Private).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.