TRA Research

Which are India's most desired quick service restaurant brands in 2026?

Most Desired Brands 2026, QSR

KFC is India's most desired quick service restaurant brand in 2026, at rank 52 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Domino'S 128, Mcdonald'S 168 and Pizza Hut 582 follow. The table lists all 5 brands. The change from MDB 2025 is beside each rank. A lower rank is better.

Rank 2026Brand
52▲ 99KFC
128▼ 14DOMINO'S
168▲ 135MCDONALD'S
582▲ 219PIZZA HUT
593▲ 548BURGER KING

Most Desired Brands 2026, QSR category, 5 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.

Category listing as published: Retail PDF (the super category that holds QSR).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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