Which are India's most desired private life insurance brands in 2026?

Aditya Birla Sun Life Insurance is India's most desired private life insurance brand in 2026, at rank 182 of 1,000 brands. The ranking is TRA's Most Desired Brands 2026. Aviva Life Insurance 309, Tata Aia Life Insurance 327 and ICICI Prudential 642 follow. The table lists all 6 brands. The change from MDB 2025 is beside each rank. A lower rank is better.

Most Desired Brands 2026, Life Insurance, Private category, 6 brands in the all India listing of 1,000 brands. Change is from MDB 2025. A lower rank is better. A brand marked new was not in the MDB 2025 listing.

Category listing as published: BFSI PDF (the super category that holds Life Insurance, Private).

Notice:

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.