TRA Research

Which were India's most desired digital payment brands in 2024?

Most Desired Brands 2024, Digital Payments

Phonepe was India's most desired digital payment brand in 2024, at rank 124 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Google Pay 219, Paytm 611 and Bhim 714 follow. The change from MDB 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
124▼ 33PHONEPE
219▲ 295GOOGLE PAY
611▲ 261PAYTM
714newBHIM

Most Desired Brands 2024, Digital Payments category, 4 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.

Category listing as published: Digital PDF (the super category that holds Digital Payments).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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