Lakme was India's most desired lipstick brand in 2024, at rank 138 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Maybelline 188, Sugar 194 and Faces Canada 587 follow. The table lists all 8 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 138▼ 32 | LAKME |
| 188▼ 46 | MAYBELLINE |
| 194▼ 80 | SUGAR |
| 587new | FACES CANADA |
| 589new | REVLON |
| 783▲ 185 | NYKAA |
| 822▼ 177 | MAMAEARTH |
| 870new | L'OREAL |
Most Desired Brands 2024, Lipstick category, 8 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Lipstick).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.