TRA Research

Which were India's most desired lipstick brands in 2024?

Most Desired Brands 2024, Lipstick

Lakme was India's most desired lipstick brand in 2024, at rank 138 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Maybelline 188, Sugar 194 and Faces Canada 587 follow. The table lists all 8 brands. The change from MDB 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
138▼ 32LAKME
188▼ 46MAYBELLINE
194▼ 80SUGAR
587newFACES CANADA
589newREVLON
783▲ 185NYKAA
822▼ 177MAMAEARTH
870newL'OREAL

Most Desired Brands 2024, Lipstick category, 8 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.

Category listing as published: FMCG PDF (the super category that holds Lipstick).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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