ICICI Bank was India's most desired private bank brand in 2024, at rank 35 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. HDFC Bank 53, Axis Bank 69 and Kotak Mahindra Bank 146 follow. The table lists all 8 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 35▼ 17 | ICICI BANK |
| 53▼ 34 | HDFC BANK |
| 69▼ 32 | AXIS BANK |
| 146▲ 28 | KOTAK MAHINDRA BANK |
| 519▲ 256 | YES BANK |
| 571▲ 143 | IDBI BANK |
| 794new | INDUSIND BANK |
| 924▼ 333 | RBL BANK |
Most Desired Brands 2024, Bank, Private category, 8 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: BFSI PDF (the super category that holds Bank, Private).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.