TRA Research

Which were India's most desired quick service restaurant brands in 2024?

Most Desired Brands 2024, QSR

Mcdonald'S was India's most desired quick service restaurant brand in 2024, at rank 149 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. KFC 158, Domino'S 292 and Pizza Hut 502 follow. The table lists all 6 brands. The change from MDB 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
149▲ 509MCDONALD'S
158▲ 39KFC
292▲ 40DOMINO'S
502▲ 178PIZZA HUT
647newBURGER KING
733▲ 56LA PINO'Z PIZZA

Most Desired Brands 2024, QSR category, 6 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.

Category listing as published: Retail PDF (the super category that holds QSR).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

This category in 2026 · All India listing · Category-wise listing · All categories · Methodology · All reports