Which were India's most desired cosmetics brands in 2024?
Most Desired Brands 2024, Cosmetics
Lakme was India's most desired cosmetics brand in 2024, at rank 75 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Sugar 236, Lotus Herbals 346 and Maybelline 365 follow. The table lists all 8 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 75▲ 23 | LAKME |
| 236▼ 157 | SUGAR |
| 346▼ 170 | LOTUS HERBALS |
| 365▲ 202 | MAYBELLINE |
| 450new | L'OREAL |
| 617▼ 34 | NYKAA |
| 787new | COLORBAR |
| 874new | PLUM |
Most Desired Brands 2024, Cosmetics category, 8 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Cosmetics).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.