Which were India's most desired toothpaste brands in 2024?
Most Desired Brands 2024, Toothpaste
Colgate was India's most desired toothpaste brand in 2024, at rank 28 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Dabur 187, Close Up 298 and Pepsodent 342 follow. The table lists all 5 brands. The change from MDB 2023 is beside each rank. A lower rank is better.
| Rank 2024 | Brand |
|---|---|
| 28▼ 2 | COLGATE |
| 187new | DABUR |
| 298▼ 213 | CLOSE UP |
| 342▼ 94 | PEPSODENT |
| 605▼ 395 | ORAL-B |
Most Desired Brands 2024, Toothpaste category, 5 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.
Category listing as published: FMCG PDF (the super category that holds Toothpaste).
Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.