TRA Research

Which were India's most desired brands in OTT in 2024?

Most Desired Brands 2024, OTT

Zee5 was India's most desired brand in OTT in 2024, at rank 192 of 1,000 brands. The ranking is TRA's Most Desired Brands 2024. Amazon Prime 308, Netflix 336 and Jiocinema 843 follow. The change from MDB 2023 is beside each rank. A lower rank is better.

Rank 2024Brand
192▼ 25ZEE5
308▲ 3AMAZON PRIME
336▲ 467NETFLIX
843newJIOCINEMA

Most Desired Brands 2024, OTT category, 4 brands in the all India listing of 1,000 brands. Change is from MDB 2023. A lower rank is better. A brand marked new was not in the MDB 2023 listing.

Category listing as published: Digital PDF (the super category that holds OTT).

Notice:
Power of Trust and Power of Desire symbols

Brands use the Power of Trust and Power of Desire symbols under licence from TRA. A licence covers every public mention of a rank. Read the licence notice.

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